Fans React to Football Frustrations with Ads and Twitter

Author: Alexandra Muck

Fans React to Football Frustrations with Ads and Twitter

Of those who follow Notre Dame football, few would argue 2016 was the team’s finest year. Maybe it is the poor football season, or perhaps frustration with Head Football Coach Brian Kelly has reached an all-time high, but alumni are expressing their disappointment through media.

Some fans took to Twitter to show their dissatisfaction. One account, Fight for Excellence (@Fight4xce11ence), started in December and features tweets calling for Kelly and the James E. Rohr Director of Athletics, Jack Swarbrick to be fired. The Twitter account also corresponds to the website, Fight for Excellence, that includes a letter to the Board of Trustees explaining reasons why Kelly and Swarbrick should be fired. 

Fight for Excellence was not the first Twitter account to express these views. Notre Dame Trump (@realNotreTrump) started two months earlier in October. Mimicking the tweets and tweeting style of President Donald Trump, and featuring his same profile picture, the Twitter account also calls for Kelly to be fired.


A group of alumni purchased full-page advertisements in the South Bend Tribune and The Observer calling for Swarbrick and Kelly to be fired. The Observer advertisement says the authors will fight for “our team, our students, our fans, our tradition.”

The Twitter accounts are still active at the start of the new year.